Complete Plain Words

A Reference, Language, Humanities book. Adapt the atmosphere of your reply to suit that of the letter you have received. If its tone is...

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  • Pages: 0 pages
  • ISBN: 9780140511994 / 140511997
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Adapt the atmosphere of your reply to suit that of the letter you have received. If its tone is troubled, be sympathetic. If it is rude, be especially courteous. If it is muddle-headed, be especially lucid. If it is stubborn, be patient. If your correspondent is helpful, be appreciative. If you find yourself convicted of a mistake, acknowledge it freely and even with gratitude. Rebecca Gowers, Plain Words //

It had a lot of good bits, but many large sections of it are hair-splitting that isn't always terribly interesting. If nothing else, I can totally get behind his message: write so people can understand you without thinking too hard. The Complete Plain Words is one of some half-dozen books on my shelves which I dip into in the vain hope of improving my prose style. Gowers was a civil servant and it is to fellow civil servants that his book is primarily addressed. His enemy is officialise and, to a lesser extent, commercialese. He notes that the language is subject... Dear Everybody Who Plans To Be A Non-Fiction Writer,You should read this book. It's a bit dated and very British, so you'll have to use your own judgement in deciding which of his rules to follow to the letter, but the principles are still sound after all these years. It's about clarity in communications. Whether you're writing marketing...


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