Designing Brand Identity
A Nonfiction, Design, Art Design book. Very good book that covers almost all the perks of the branding process,...
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brandFrom research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.Features more than 30 all-new case studies showing best practices and world-classUpdated to include more than 35 percent new materialOffers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"
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- Filetype: PDF
- Pages: 338 pages
- ISBN: 9781283700412 / 1283700417
rJN8FSr_2U-.pdf
More About Designing Brand Identity
5 Star for sure. If you are into branding, marketing, and business, then pick this book up and keep it around you.This book could even double as a coffee table book as it is full of color and wonderful pictures! Very good book that covers almost all the perks of the branding process, a great hands-on guide to branding, with lessons on topics like naming, brand architecture, brand launching, taglines, etc...The only downside i could point out is the case studies at that end, that could have been better curated. There are some examples in that... brand ! .. ..
