Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
A Business book. Ultimately, brands are built by people who passionately believe in their brands. Indeed,...
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands, leveraging existing brands, and managing a brand portfolioTechniques for building a brand-centered organizationInsights from senior managers who have fought branding battles and wonThis is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
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- Filetype: PDF
- Pages: 334 pages
- ISBN: 9780471690160 / 471690163
HJD8tHrdhL-.pdf
More About Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the worlds best brands can be linked to a single person: Howard Schultz created Starbucks, Steve Jobs built Apple, Pleasant Roland formed American Girl, Richard Branson developed Virgin, and Phil Knight was the driving force behind Nike. Brand builders understand and believe in the power of brands. Tim Alice M. Tybout, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management //
anyone who wants to have strong opinions on commercials that no one else will care about The Kellogg series offers a detailed insight into branding. Interesting if you are interested in branded products. Important reading for the marketing strategistThis book compiles such a rich array of content that it is both, intense but practical. Definitely a must read for anyone looking to build brands.
